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Children's artwork may help prevent school zone car accidents

When people drive recklessly through communities and in school zones, it can put children at a serious risk. This is the message of a new British Columbia campaign using children's art, which seeks to protect schoolchildren from car accidents using their own artwork. School zones have a speed limit of 30 kilometers an hour, and the ICBC is putting efforts forth to promote the importance of following this rule to drivers across the province.

The project is entitled "Think of Me" and was initiated by a collaboration between the RCMP and the ICBC. It has now been adopted by local police departments across British Columbia who are concerned about the risk of car accidents in school zones. Police say the campaign is effective in curbing speeding near these areas.

The campaign provides speeding drivers with pictures hand drawn by students. The illustrations feature motorists driving properly and driving dangerously. This shows drivers how young people experience their actions on the road and reminds them to slow down near local schools. The children who draw the pictures are immediately impacted by the actions of these drivers as they cross the streets in question on a daily basis.

Images drawn by kids can illicit powerful reactions from people who may otherwise speed in school zones. The goal of these kinds of initiatives is to start a conversation about safe driving and ultimately to prevent car accidents in British Columbia. Despite these efforts, auto-pedestrian crashes do occur with devastating consequences in the province. Those who have been injured or who have a family member who has been killed in such an accident are advised to contact an experienced lawyer.

Source: cheknews.ca, "'Think of Me' campaign shows speeding drivers what's really at stake", Mary Griffin, Nov. 15, 2017

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